SimG Productions (incorporating SimG Records) was formed by Actor-turned-Director Simon Greiff in the summer of 2009, out of artistic necessity.
American composer Scott Alan personally asked Simon if he would be interested in Producing a London Concert of his music and the result was
Just Me & Them: The Music Of Scott Alan,
which played two sell out performances at the Leicester Square Theatre with a glorious West End and Broadway cast including Stephanie J. Block, Mark Evans, Ramin Karimloo, Patina Miller and Frances Ruffelle. SimG Productions was created to make that happen.
"Perhaps it was producer Simon Greiff's attention to detail that made the concert appear so flawless: the simple, yet beautiful staging, the addition to the orchestrations of a talented string trio and what appeared to be a thoroughly rehearsed cast. The overall impression of the evening was that an awful lot of effort and hard work had gone into creating it and it had certainly paid off."
At the same time, West End leading lady Annalene Beechey had begun recording her long-awaited debut album
Close Your Eyes,
featuring songs of Scott Alan and an enchanting mix of contemporary musical theatre from Britain and America, plus guest performances from Rebecca Lock and Julian Ovenden. SimG Records, the independent record label, was created to help release it.
"Lovingly produced by Simon Greiff, it’s a fine showcase for this talented singer’s (Annalene Beechey) lovely voice ... it’s a winner."
At the end of 2009 Philip Sykes joined SimG Productions to help co-produce Theatre Concerts. Together they went on to produce the acclaimed
Stephanie J. Block In Concert
at the New Players Theatre, which enabled a London audience to savour the vocal talent of one of Broadway's major Divas of recent years and featured West End leading men, Hadley Fraser and Oliver Tompsett.
Early 2010 saw the release of SimG Records' second solo album: West End leading lady Caroline Sheen’s debut album
Raise The Curtain,
featuring a compelling selection of songs from some of the best contemporary musical theatre composers, and special guest Michael Jibson.
"It is a joy to find a new label with such strong introductory releases as these … Annalene Beechey & Caroline Sheen’s albums are among the best solo albums of the last few years, whether from Broadway or the West End".
Pat Cerasaro, BroadwayWorld
Since then SimG Productions and SimG Records have continued to grow both in the volume and quality of their projects – including presenting a prestigious series of cabarets showcasing the work of a host of British musical theatre writers, including
Brunger & Cleary, Robert Gould, Dougal Irvine, Lindsey Miller, Grant Olding, Chris Passey, Stuart Matthew Price, Joe Sterling, Tim Sutton
Laurence Mark Wythe,
and introducing award winning American composer
In Concert - plus producing an impressive catalogue of records and SimG has the distinction of having had up to four albums in London’s
Theatre Shop ‘best seller’ list at the same time.